Inspire Health: Fighting Prostate Cancer
Prostate cancer has become the number one cancer in men, with 1 in 8 men being diagnosed with the disease. It has overtaken breast cancer as the third most deadly form after lung and bowel cancer. Apart from the health risks, it causes emotional turmoil to the sufferer, their friends, and their families.
The pioneering work began with the support of Queen’s Hospital, Burton and Burton Albion Football Club, where we created an innovative health campaign designed to bring awareness about prostate cancer and alleviate the ‘fear factor.’ 
The ‘Inspire Health: Fighting Prostate Cancer’ campaign, which has been running since early 2016, enables men to seek advice and get screenings in familiar surroundings rather than the clinical backdrop of hospitals.
The initial screenings began at Burton Albion Pirelli Stadium. It is a perfect way of reaching a large number of the target group of men over 50+ who may not necessarily want to visit a GP’s surgery or hospital but rather be more receptive to a health initiative through their football club where they feel more receptive to the importance of getting a health check.
Our campaign continues working in conjunction with North West Anglia NHS Foundation Trust.
Every 45 minutes, one man dies from prostate cancer in the UK.
1 in 8 men will get prostate cancer.
The risk is double in black men, with 1 in 4 will get prostate cancer.
More than 150 men are diagnosed with prostate cancer every day.
Prostate cancer is the second most common cancer in the UK after breast cancer.
In the UK, men diagnosed with prostate cancer have a one-year survival rate of 97.2% and a five-year survival rate of 87.9% from prostate cancer.
Prostate cancer is not always life-threatening. The earlier you catch it, the more likely it is to be cured.