The Communities we have been working with include:
- Football Fans of Burton Albion and people from Burton Upon on Trent who prefer to be screened at Burton Albion premises.
- Burton African Caribbean Community
- Provisional Grand Lodge of Derbyshire Freemasons
The ‘Inspire Health: Fighting Prostate Cancer’ campaign which has been running since early 2016 enables men to seek advice and get screenings in familiar surroundings rather than the clinical backdrop of hospitals.
The screenings have been primarily carried out at Burton Albion’s Pirelli Stadium – in many cases during match days. It is a perfect way of reaching a large number of the target group of men over 50+ who may not necessarily want to visit a GP’s surgery or hospital, but rather be more receptive to a health initiative through their football club where they feel more receptive to the importance of getting a health check.
The African Caribbean community has been targeted as men from this community are twice as likely than the general population to get prostate cancer. There is 1 in 8 chance of men getting prostate cancer in the general population whereas in the African Caribbean population the figure is 1 in 4.
The Provisional Grand Lodge of Derbyshire Freemasons is another group of people we are screening. with a ready-made infrastructure structure and demographics prone to the illness, we are screening around 400 men.