We are so grateful to be working with The Bob Willis Fund and for the generous support they give to the Fighting Prostate Cancer campaign. Their partnership helps us amplify awareness, accelerate early detection, and bring life‑saving conversations about men’s health into everyday community settings.

A powerful example is Blue for Bob Day at Edgbaston, where cricket becomes a national stage for men’s health. Through this flagship event, The Bob Willis Fund has brought the message to millions—spotlighting prostate cancer awareness on Sky Sports with supporters including Sir John Major and Rishi Sunak, and across BBC Test Match Special—turning a day of cricket into a catalyst for action. Learn more:

• The Bob Willis Fund: https://bobwillisfund.org/
• Blue for Bob Day: https://bobwillisfund.org/blue-for-bob/
• Edgbaston’s Blue for Bob information: https://edgbaston.com/blueforbob

This visibility dovetails with the mission of the Fighting Prostate Cancer campaign—to take information, screening opportunities, and support directly into communities, and to reduce the barriers of fear, stigma, and inconvenience that too often delay checks. Explore the campaign:

Working together, The Bob Willis Fund’s national profile and storytelling power—amplified by high‑profile broadcast coverage—combine with the campaign’s on‑the‑ground delivery to reach more men, earlier. The result is tangible: more men informed, more men engaged in proactive health choices, and more families spared the impact of late diagnoses.

To everyone at The Bob Willis Fund—thank you for standing with us, using the spirit of cricket to champion men’s health, and helping turn awareness into earlier detection and better outcomes. Your partnership honours Bob’s legacy in the most meaningful way: by saving lives.