Jyoti Shah joined the Bob Willis Fund and Sky TV at Edgbaston on 14 July 2026, as England faced India in the opening match of their three-game one-day international series.
The occasion formed part of Blue for Bob Day, the Bob Willis Fund’s cricketing campaign to raise awareness of prostate cancer. The charity, the ECB’s official Men’s White Ball Charity Partner, invited supporters, players and broadcasters to turn Edgbaston blue and highlight the importance of awareness.
Jyoti’s involvement placed her alongside a gathering around one of the summer’s major fixtures. With Sky Sports carrying the series in the UK and Ireland, the event brought the campaign’s message to a television audience as spectators gathered at the Birmingham ground.
The match itself offered a fitting platform: England and India began a three-match ODI contest at Edgbaston, before the series moved to Cardiff and Lord’s. But the day’s purpose extended beyond the scorecard. Blue for Bob Day used cricket’s reach to encourage conversations around prostate cancer and to honour the legacy of former England captain Bob Willis.
The Bob Willis Fund supports prostate-cancer research and awareness in Bob Willis’s memory. Its Edgbaston initiative demonstrated how sport, broadcast media and public figures can work together to put a vital health issue in the spotlight.
As part of the day’s awareness activity, Shah carried out PSA blood tests for Sky Sports cricket presenters and former England players Nasser Hussain, Phil Tufnell, Michael Atherton, David Lloyd and Ian Ward. The initiative gave the campaign a practical focus, helping to underscore the importance of prostate cancer awareness and early testing.
For Jyoti, the event was an opportunity to support a campaign rooted in remembrance, practical awareness and the power of the cricket community. Against the backdrop of England versus India, Edgbaston’s sea of blue made a clear statement: prostate-cancer awareness deserves attention, conversation and continued support.
